Privacy policy
Introduction
Aure & Ivy ("we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website www.aureandivy.com ("Site") or engage with our services.
By accessing our Site and using our services, you agree to the practices described in this Privacy Policy.
1. Compliance
Aure & Ivy qualifies as a Data Controller under Regulation (EU) 2016/679 (General Data Protection Regulation or "GDPR") and complies with all applicable legal obligations regarding data privacy and protection.
2. Personal Information We Collect
We collect the following types of information:
Device Information – Automatically collected data when you browse the Site:
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IP address, browser type, time zone
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Pages viewed, referring URLs
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Cookies, web beacons, log files, and tracking pixels
Order Information – Collected during checkout or order placement:
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Name, billing/shipping address, email, phone number
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Payment information (credit card, PayPal, Apple Pay)
SMS Consent – By entering your phone number, you consent to receive automated marketing messages and order notifications. Message and data rates may apply.
When we refer to “Personal Information,” we mean both Device and Order Information.
3. How We Use Your Personal Information
We use your information to:
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Process and fulfill orders
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Communicate with you regarding orders or inquiries
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Detect fraud and ensure secure transactions
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Send updates, promotions, and abandoned cart reminders (if consent is provided)
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Improve and optimize the Site through analytics
4. Sharing Your Personal Information
We share your Personal Information with:
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Shopify (our e-commerce platform) — see their policy: https://www.shopify.com/legal/privacy
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Google Analytics — for insights into site usage: https://www.google.com/intl/en/policies/privacy/
We may also share data as required by law or to protect our rights.
5. Text Marketing Terms
By opting into text messaging, you agree to receive marketing messages and order updates. Your phone number, name, and order details may be shared with our SMS platform provider. You can opt-out at any time by replying "STOP."
6. Behavioral Advertising
We use Personal Information to deliver targeted ads:
You can opt-out via: http://optout.aboutads.info/
7. Do Not Track
Our Site does not respond to Do Not Track signals.
8. California Residents (CCPA Rights)
You may request:
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Disclosure of collected Personal Information
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Deletion of your data
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Data portability
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Categories of data shared/sold
To make a request:
We do not sell your personal information.
We will not discriminate against you for exercising CCPA rights.
9. Data Security
We implement safeguards to protect your data. However, data transmission over the internet is never fully secure. Keep passwords confidential and contact us immediately if you suspect unauthorized access.
10. EU Residents’ Rights (GDPR)
If you are an EU resident, you have the right to:
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Access, update, or delete your personal data
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Object to or restrict data processing
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Withdraw consent at any time
We process data based on:
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Contractual obligations (e.g., order fulfillment)
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Legitimate interest (e.g., fraud prevention)
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Legal compliance
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Consent (e.g., newsletter sign-ups)
11. Data Retention
We retain Order Information for our records unless you request deletion.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page.
13. Minors
Our services are not intended for children under 13. We do not knowingly collect data from children. If you believe we have done so, please contact us to have the information removed.
14. Contact Us
If you have questions or requests related to this Privacy Policy:
Email: support@aureandivy.com
Address: Predikherenstraat 10/1, 3700 Tongeren, Belgium
Last updated: 14/06/2025